Apple- Adbusters

April 20, 2011 § Leave a comment

1) What aspect of your culture jam do you find most successful and why?

The most successful aspect hopefully is the humor behind the ad.

2) What aspect of your culture jam do you find least successful and why?

The least successful aspect of the ad would be the lack of detail. The picture of the iPod is clearly an iPod but is not as artistic as it could have been.

3) If you could do this project again, what changes would you make to improve it?

I would come up with some slogan to go along with the ad.

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Starbucks – Adbuster

April 18, 2011 § Leave a comment

 

1) What aspect of your culture jam do you find most successful land why?

The most successful part of this ad in my opinion is the change of the Starbucks logo itself. Instead of the usual STARBUCKS at the top of the logo it is changed to BIGBUCKS. This is to place notice  on the fact that Starbucks coffee is insanely expensive.

2) What aspect of your culture jam do you find least successful and why?

The aspect that is the leat successful is that most of the Starbucks logo stayed the same, there was only one major change and someone who is not as familiar with the logo may not even notice the difference.

3) If you could do this project again, what changes would you make to improve it?

I would improve upon this culture jam by adding some kind of slogan to go along with the ideas of the ad itself, instead of just altering the logo.

Nike – Adbusters

April 15, 2011 § Leave a comment

1) What aspect of your culture jam do you find most successful and why?

The aspect of this culture jam that i find to be post successful is the picture itself. It shows a young child working in a Nike production line. Giving a very clear picture of how Nike products are made.

 2) What aspect of your culture jam do you find least successful and why?

The aspect that I find least successful of this culture jam would be the text.

 3) If you could do this project again, what changes would you make to improve it?

I would improve upon the text placement. The ‘Dont Do It’ text isn’t as prominent in the ad as I would have liked.

Adbusters #3

April 15, 2011 § Leave a comment

1. What company does the advertisement represent/subvert?

This company advertises Absolute Vodka.

 2. What kind of product(s) is being advertised?

This product in the advertisement is Absolute Vodka.

 3. What imagery is used in the advertisement to subvert?

The imagery is the ad is a rope hanging in the shape of an absolute vodka bottle.

 4. What message (text, copy) is used in the advertisement?

The text in the ad is ‘Absolute Hangover’.

 5. How are the elements and principles of design used to convey a message?

Bright colours are used to make the ad pop and large text makes the message prominent.

 6. Who is the target audience of the advertisement?

Target audience would be young adults.

 7. Does the ad jam convey a clear and successful message?

The ad jams message is definitely clear and successful while using humour to get the point across.

 8. How could the ad jam be improved?

Better scare tactic.

Adbusters #2

April 15, 2011 § Leave a comment

1. What company does the advertisement represent/subvert?

This company being advertised is McDonald’s

 2. What kind of product(s) is being advertised?

In this advertisement it is demonstrating how eating McDonald’s food is not good for you. Showing the McDonald’s M on the heart monitor of a hear attack victim.

 3. What imagery is used in the advertisement to subvert?

 The heart monitor with the McDonald’s M is the clever imagery used in this advertisement.

4. What message (text, copy) is used in the advertisement?

‘Big Mac Attack’ is the text used, saying that eating McDonald’s food will eventually lead to serious health problems like a heart attack.

 5. How are the elements and principles of design used to convey a message?

The heart monitor is prominent in the foreground of the ad so that it is clear.

 6. Who is the target audience of the advertisement?

The target audience for this ad would be any who consumes McDonald’s food often, but with the heart attack scare this makes it more targeted towards middle age people who are scared of  health problems.

 7. Does the ad jam convey a clear and successful message?

Yes, this ad jam definitely conveys a clear and successful message having a scare tactic aswell as humour.

 8. How could the ad jam be improved?

I think the text on the ad could have been made more prominent.

Adbusters # 1.

April 15, 2011 § Leave a comment

1. What company does the advertisement represent/subvert?

The company advertised is Apple Co.

2. What kind of product(s) is being advertised?

The product used the in the advertisement in the mouse to an apple computer but the ad is used to demonstrate how much people are on the computer.

3. What imagery is used in the advertisement to subvert?

The thumb nail being a mouse demonstrates how connected we are to technology.

4. What message (text, copy) is used in the advertisement?

Above the advertisement on adbusters.com is says ‘we are you to take your finger off that mouse’.

5. How are the elements and principles of design used to convey a message?

The focal point of the advertisement is the finger with the mouse nail, there is nothing else happening anywhere else in the ad to distract anyone from the point of the advertisement. 

6. Who is the target audience of the advertisement?

The target audience is probably todays youth and young adults who are constantly connected to some form of electronic device.

7. Does the ad jam convey a clear and successful message?

The ad jam does convey a clear and successful message to young people.

8. How could the ad jam be improved?

The text should be placed on the actual ad itself to make it more clear and not just as a header on the site. Also more colours could make the ad more visually appealing and draw more attention.

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