Starbucks – Adbuster
April 18, 2011 § Leave a comment
1) What aspect of your culture jam do you find most successful land why?
The most successful part of this ad in my opinion is the change of the Starbucks logo itself. Instead of the usual STARBUCKS at the top of the logo it is changed to BIGBUCKS. This is to place notice on the fact that Starbucks coffee is insanely expensive.
2) What aspect of your culture jam do you find least successful and why?
The aspect that is the leat successful is that most of the Starbucks logo stayed the same, there was only one major change and someone who is not as familiar with the logo may not even notice the difference.
3) If you could do this project again, what changes would you make to improve it?
I would improve upon this culture jam by adding some kind of slogan to go along with the ideas of the ad itself, instead of just altering the logo.